Forgotten Argentine singer Luis Aguilé has been plucked from the past to promote the sunny beaches of Castellón in this 21st century youtube marketing classic, which includes such memorable lines as “Puedo privarme de ir a París y nunca más ir a un strip-tease… pero nadie me quita mis vacaciones en Castellón” (I don’t mind missing out on Paris and never seeing another striptease, but no one is going to take away my holidays in Castellón).

According to El Pais the video is the subject of lengthy on-line debate, with detractors furious that it was a) paid for by public money and b) mentions mega-commercial holiday complex Marina D’Or. Others, like me, just think it’s great