Pretty, blond, pouting child, next to the word ‘Bimbo’, above the phrase ‘For a more tender world’ – can’t see this ad for Bimbo breads going down too well in the English-speaking world!
14 Responses to “Spanish Brands that don’t Translate Well – Bimbo”
Note: Comments are closed on posts after 14 days to keep the sp*mmers at bay.
Brandon
9 Nov 07 at 5:06 pm
Oh, I don’t know about that. You’d only need a few changes to make it work in English-speaking countries. Make the girl about 15 or 16 years older, give her a poutier look, and keep the slogan the same- you’ll be selling bread by the truckload!
Enrique
9 Nov 07 at 5:17 pm
Nevertheless, http://www.bimbobakeriesusa.com
Elaine
9 Nov 07 at 8:57 pm
No idea if it’s the same company or not, but a company from Mexico, Grupo Bimbo, S.A. bought a Texas-based bakery business a few years ago. The Texas company had been family owned and operated for almost a century. The “family” name was kept for many of the bread products, but the Bimbo name has been increasingly seen on pastry products in stores. Working in favor of the whole deal is the increasingly large Hispanic population in the US in general, and the southern tier of states in particular.
Obviously, the problem that GM experienced when they tried to introduce the Chevrolet “Nova” in Mexico hasn’t played out in reverse in this case.
Charles C Stirk Jr
10 Nov 07 at 12:50 am
Bimbo is mainly going after the non Super Mercado non uber chain stores .
Yea Bimbo is huge in all of the family run Latin groceries & markets in the states … There are loads these I have more then 20 with in a couple km of my house …
Also Bimbo has had huge growth the Americas as a whole in the last several years & are “.. currently #4 among the largest food corporations in the world”
Also they pay their bills very promptly
ValenciaSon
10 Nov 07 at 4:24 am
Sounds like the blandness that Wonderbread was. Thankfully that company went out of business. Such crappy, pseudobread.
luke
10 Nov 07 at 7:26 pm
I guess most of us have asked for a whiskey at a Spanish bar and the barman asks if you want
“whi(s)key Dyc?”….
Edith
10 Nov 07 at 8:33 pm
I agree 100% with ValenciaSon: Bimbo, like Wonderbread, is unhealthy crap! If eaten on a regular basis, it leads to obesity, diabetes, the lot! Many Hispanics suffer from these problems and their poor diet is partly to blame. Of course it’s more p.c. to blame McDonald’s and Burger King for this, but how about companies like Bimbo?
Arggh… I feel a rant coming… you don’t have to be a health freak or a foodie to know Bimbo is junk food. It’s really gross. The first time I saw this kind of bread its texture reminded me of disposable diapers.
If you want to eat white bread, why not buy a crispy French-style baguette de vez en cuando. And if you’d like to indulge your chocolate cravings, why not give yourself a real treat and buy some proper pralinés?
gary
11 Nov 07 at 1:09 pm
Bimbo is okay for the toaster at a push BUT has no shelf life at all once you open the bag. The local supermarket I used when in the C. del Sol had its own bakery and produced at least 30 different styles of bread daily – Bimbo never made it into the basket…
Ana
12 Nov 07 at 3:27 pm
I remember seeing an article in “Hola” where Melanie Griffith was showing off her new Spanish home. There was a photo of her posing in the kitchen, smiling sweetly and holding a loaf of “Bimbo” bread…
Pablo
15 Nov 07 at 7:42 pm
There is a funny example of bad brand translation the other way around. The vehicle “Mitsubishi Pajero” was first branded with this name all over the planet. It took a few months to MItsubishi marketing experts to have it renamed in Spain to the much more addecuate “Mitsubishi Montero”.
Anyone knows what “Pajero” means in Spain??
luke
16 Nov 07 at 10:58 am
Pablo, I just noticed this car a few days ago and thought how appropriate for a 4×4! This saves me the bother of calling the drivers “w…..s” (this only applies to urban 4×4 drivers). Apparently “pajero” is also a term for an Argentine mountain cat; I guess the cat has a lonely life!
valentin
14 Dec 07 at 8:36 pm
BImbo is a Mexican Brand with 100 years old. not spanish
jonytk
15 Dec 07 at 4:13 pm
pajero is jerk *ff in spanish
Adrian Vogel
15 Dec 07 at 4:33 pm
Pajero is Masturbator or Jerker -if such a word exists.
The association of Bimbo, the bread brand, with bimbo, the expression, reminds me of a Spanish “piropo” (a politically incorrect manner of hailing women)
¡Estás más buena que el pan!