Comments on: Spanish Brands that don’t Translate Well – Bimbo

By: Adrian Vogel

Adrian Vogel — Sat, 15 Dec 2007 15:33:36 +0000

Pajero is Masturbator or Jerker -if such a word exists.

The association of Bimbo, the bread brand, with bimbo, the expression, reminds me of a Spanish “piropo” (a politically incorrect manner of hailing women)
¡Estás más buena que el pan!

By: jonytk

jonytk — Sat, 15 Dec 2007 15:13:52 +0000

pajero is jerk *ff in spanish

By: valentin

valentin — Fri, 14 Dec 2007 19:36:02 +0000

BImbo is a Mexican Brand with 100 years old. not spanish

By: luke

luke — Fri, 16 Nov 2007 09:58:04 +0000

Pablo, I just noticed this car a few days ago and thought how appropriate for a 4×4! This saves me the bother of calling the drivers “w…..s” (this only applies to urban 4×4 drivers). Apparently “pajero” is also a term for an Argentine mountain cat; I guess the cat has a lonely life!

By: Pablo

Pablo — Thu, 15 Nov 2007 18:42:23 +0000

There is a funny example of bad brand translation the other way around. The vehicle “Mitsubishi Pajero” was first branded with this name all over the planet. It took a few months to MItsubishi marketing experts to have it renamed in Spain to the much more addecuate “Mitsubishi Montero”.

Anyone knows what “Pajero” means in Spain??

By: Ana

Ana — Mon, 12 Nov 2007 14:27:05 +0000

I remember seeing an article in “Hola” where Melanie Griffith was showing off her new Spanish home. There was a photo of her posing in the kitchen, smiling sweetly and holding a loaf of “Bimbo” bread…

By: gary

gary — Sun, 11 Nov 2007 12:09:15 +0000

Bimbo is okay for the toaster at a push BUT has no shelf life at all once you open the bag. The local supermarket I used when in the C. del Sol had its own bakery and produced at least 30 different styles of bread daily – Bimbo never made it into the basket…

By: Edith

Edith — Sat, 10 Nov 2007 19:33:09 +0000

I agree 100% with ValenciaSon: Bimbo, like Wonderbread, is unhealthy crap! If eaten on a regular basis, it leads to obesity, diabetes, the lot! Many Hispanics suffer from these problems and their poor diet is partly to blame. Of course it’s more p.c. to blame McDonald’s and Burger King for this, but how about companies like Bimbo?

Arggh… I feel a rant coming… you don’t have to be a health freak or a foodie to know Bimbo is junk food. It’s really gross. The first time I saw this kind of bread its texture reminded me of disposable diapers.

If you want to eat white bread, why not buy a crispy French-style baguette de vez en cuando. And if you’d like to indulge your chocolate cravings, why not give yourself a real treat and buy some proper pralinés?

By: luke

luke — Sat, 10 Nov 2007 18:26:34 +0000

I guess most of us have asked for a whiskey at a Spanish bar and the barman asks if you want
“whi(s)key Dyc?”….

By: ValenciaSon

ValenciaSon — Sat, 10 Nov 2007 03:24:27 +0000

Sounds like the blandness that Wonderbread was. Thankfully that company went out of business. Such crappy, pseudobread.