Business strategy in Spain

[TrickyDicky]

Sr. Martinez http://estratega.typepad.com/estratega/ is an excellent writer on business strategy in Spanish. He has just re-opened his blog after an absence of some 6 months, although his earlier posts are still available in the archives. To celebrate his return, I have published a translation of his first article after his absence: El poder de los adjectivos - The power of adjectives. http://zenitservices.com/Translations/BewareOfAdjectives.html

[gary]

Almost as hard to follow in English as it is in spanish!!

Interesting theory. The whole thing seems to hinge on this statement

In spoken communication, adjectives are often more contaminated with emotion that nouns and these are more contaminated than verbs.

Stated as a fact but not backed up by research, evidence nor example - would be interested to see some....

[Marbella]

Page 3 of today's issue (Saturday June 17) - how many Indian painters can you name?


http://www.elpais.es/misc/herald/herald.pdf